We believe our values, personal relationships and solid track record enables us to grow and develop your company and ours. We do this with steady, planned growth and strategic partnerships. We deliver tremendous value to our guests while bringing top notch management solutions to hotel owners.

Graydon Pearson

Chief Executive Officer

Graydon grew up in the hospitality industry and saw his father and grandfather, grow a young, productive hospitality company, including a broad array of hotels in the 70’s and 80’s. In this company Graydon honed his guest service skills in a variety of service positions. Over the last 15 years he has been involved in new construction, renovation, and operations of hotels from many of the most prominent franchise groups including Hilton Hotels Group, Marriott Intl, Hyatt Hotels and Intercontinental Hotels Group. Graydon holds a BS in Exercise Science from the University of Utah. Graydon and his wife live in Lehi, UT with 3 boys and they enjoy spending their time supporting each other in their various athletic activities and traveling and recreating between the beach and the mountains. Graydon also spends a great deal of time serving on a handful of volunteer and non-profit boards. Utah Valley Convention and Visitors Bureau 2007 to present, Thanksgiving Village Homeowners Assn 2010-2013, Utah Valley Tax Advisory Board 2015 to present and PDG Foundation 2015 to present.

Carter Frank

Chief Operating Officer

Hospitality has been a part of Carter’s life from early childhood as he observed his family operate a growing hotel company. In his early teens, Carter began working in the operations. Carter has served in many roles ranging from room attendant to owner/operator and now boasts over 30 years experience in the Hospitality and Food & Beverage industries. He has extensive knowledge and experience with brands such as Hilton, Hampton Inn, Home2 Suites, Fairfield Inn & Suites and SpringHill Suites & Holiday Inn. Today, as COO of In-Group Hospitality, Carter provides valuable insight into the planning, execution, and oversight of daily operations. He enjoys interacting with guests and staff on a daily basis as well as focusing on the details of budgeting, financial statements, revenue management, and sales & marketing. Carter excels at seeing the big picture and overseeing multiple operations. Carter graduated from the University of Utah School of Business with a Bachelor's Degree in Finance.

Jake McClellan

Chief Financial Officer

Jake graduated from Brigham Young University's Marriott School of Management with a Bachelor's Degree in Accounting and a Master's degree in Information Systems. Jake spent 15 years in public accounting where he provided tax, audit, and consulting services to numerous clients across diverse industries. While in public accounting, Jake earned specialty credentials and designations for information technology (CITP), business valuation (ABV), and business appraisal review (ABAR). As an audit manager, Jake managed financial statement audits for clients in healthcare, banking, government, and distribution. In his tax practice, he helped individuals and small businesses with income tax planning, compliance services, and entity structure. Beginning in 2007, his practiced focused on providing business valuation and litigation support services.

Adam McInelly

Corporate Marketing Director

Adam joined the In-Group executive team in 2016 after many years of working with small businesses and improving their overall sales and marketing strategies. He has extensive knowledge and experience with social media, SEO, email marketing, branding, and website design. Adam graduated from Southern Utah University with a B.S. in Exercise Science. While attending college, he competed as a pitcher for the baseball team and as a javelin thrower on the track and field team for the T-birds. Although new to hospitality, Adam is enthusiastic and willing to learn more about the industry to help grow with In-Group Hospitality. He has one son, a 6 year old Boxador named Mowgli.

D. Shane Williams

Corporate Revenue Manager

15 years in hospitality and a focus on analysis makes Hampton Central the most finely tuned property under management. Shane’s skill with revenue management, forecasting and budget management make him a leader among our managers.

Jennifer Templeton

Corporate Director of Sales

Jennifer graduated from the University of Utah with a Bachelor's Degree in psychology. While a student, she had always had a job in hospitality, whether it be in the hotel restaurant or at the front desk. After completing her education Jennifer decided to focus on hotel sales and started her career path in Salt Lake City. Over the past 15 years Jennifer has strategically moved from Sales Manager to Dual Director of Sales, and finally as a Cluster Director of Sales over three prominent hotels in downtown Salt Lake City. With her experience on property she was moved to a Regional Director of Sales overseeing a region of hotels in various markets. Jennifer has been directly involved with several renovations, openings, and hotel conversions. She has experience with convention, resort, and corporate markets. Jennifer enjoys working with individuals and teams to understand their hotels and markets, and strategies with the hotels to produce optimal sales performance. She believes in consistent, effective, proactive sales and mentors teams with those beliefs. Jennifer and her husband reside in Layton, Utah. They love to travel and always have a trip on the horizon. She is the proud mother of 4 children. Jennifer grew up playing competitive soccer. While she still plays her focus is on her children and developing their skills and talents.

Chad Marsing

Sr. Regional Director of Sales

Chad started his career in hospitality 15 yrs ago, as a Sales Manager in Orem UT. Over those years he has gone from a Sales Manager of a single property to a Regional DOS leading the sales effort of up to 20 hotels across multiple brands. Chad has proven skills in Sales, Marketing, and Leadership. He has led the opening sales efforts for over 10 new hotels, developing sales strategies and marketing efforts that have resulted in successful openings and owner returns. Chad grew up the son of a coach and its in his blood, he loves the challenge of leading teams and helping people accomplish great things. Chad and his wife live in American Fork, UT with their 4 children whom he spends most of his personal time with. He and his family love to be active and can be found in the mountains, on the baseball field, or a fairway somewhere.

Jenn Pearson, SHRM-CP

Director of Human Resources

Jenn graduated from Brigham Young University with a B.S. in Health Science/ Health Education as well as swam competitively during her time as a Cougar. While there, she was able to achieve All-American status and attend the 2000 U.S. Swimming Olympic Trials. After her collegiate swimming career, she coached Division I Men’s and Women’s Swimming at the University of Utah where the team went undefeated multiple years. After her time at the U and for the past 12 years, she has been in the beverage industry with FIJI Water and most recently Red Bull North America. While at Red Bull, she worked as a Distributor Partner Manager where she promoted thought leadership management systems, upleveled distributor capabilities, and focused on joint business planning and market execution. Jenn has a depth of experience leading, coaching, and developing teams centered around company business strategy and initiatives, KPI’s, and executing with excellence. Currently, as Director of Human Resources for In-Group Hospitality, Jenn's main focus is on business strategy, high performance culture, implementation and execution of initiatives, and employee engagement. Jenn enjoys spending time with her husband + 3 boys and supporting them in their sporting activities. They love adventure, travel, and the outdoors. Jenn and her husband especially enjoy training and racing together in triathalons and marathons.

Joe Madera

Regional Director of Operations

Born in Puerto Rico he followed a family legacy in Hospitality and made it a point at a young age that Hospitality would be his career choice. His family moved often, but always to desirable destinations such as Hawaii, Manzanillo Mexico, Key Biscayne, and New Orleans. Joe attended Valley Forge Military Academy for High School and returned back to South Florida for college. Completing his Bachelors in Hospitality Management from Florida International University he was recruited by Hyatt Hotel and Resorts and entered a management trainee program at the Hyatt O'hare. Shortly afterwards he entered into what would be a 20 year career with Hilton Hotels. His time with Hilton landed him in Jackson Hole, WY where spent ten years as the GM of the Homewood Suites by Hilton. In 2016 Joe joined the In Group family as the opening GM for the brand new SpringHill Suites by Marriott and in August of 2018 was moved into his current role as Regional Director of Operations. Joe is a firm believer that is ``all about the people`` and encourages creativity, community relations and interactions with associates and guests to all his GMs. Joe, along with his wife Amy and daughters Sofia and Vivian reside in Jackson, WY and love to recreate outdoors.



Revenue Management

In-Group Hospitality maintains an extensive library of best practices, analytical tools, and systems, fused by standardized procedures that contribute to the development of sound strategy decisions.  Some of these industry leading tools include:
•    Centralized Revenue Management reporting for easy access to all historical data, trends, market conditions and public image
•    Weekly or bi-weekly in-depth strategy sessions  including competitive review, along with sales strategy support
•    Value Assessment  to assist in evaluating our competition’s strengths and capitalizing on opportunities
•    Displacement Analysis and Profitability Assessments
•    Daily, review and recommendations to ensure short term optimization
•    Annual Budgeting and Forecasting


We strive to exceed our guests’ expectations by:
•    Adhering to or exceeding brand Quality, Service and Safety standards for multiple brands
•    Providing exceptional Training and Support to our valued associates
•    Focusing on Efficiency and Productivity in yielding effective results
•    Ensuring optimum resource utilization to achieve or exceed pre-defined Gross Operating Margins
•    Engaging with property operations through daily summary review, weekly operations review, monthly profit and lass reviews, and quarterly property visits
•    Formulation and implementation of annual budgets

Accounting & Finance

Our goal is to deliver timely and accurate financial information to our investors and management teams:

•    Delivering investors with a return on their valuable hotel investment.
•    Offering adequate training and support to all levels of management.
•    Supporting management with key financial information and metrics that can be readily used in improve a hotel’s performance.
•    Ensuring all required tax, legal and insurance information are also filed timely and accurately.
•    Preparing special reports and recommendations as needed.
•    Monitoring and protecting the assets of each business unit by incorporating appropriate audit and reconciliation measures.
•    Providing each business unit with advanced cloud based secure processing of all accounting transactions for each hotel.

Corporate Sales & Marketing

We are dedicated to strategic leadership in:   

•    Sales staff recruitment
•    Sales reviews
•    Collateral development
•    Comprehensive sales and marketing plans
•    Advertising and public relations
•    Market trend analysis
•    In depth knowledge and supervision of major brands
•    Continued education via brand and industry sales training resources

Developing A Future

We believe developing successful hotel properties begins with developing successful people.